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Geographic focus
Ireland · Netherlands · Benelux
English-language outbound, expanding to Nordics in H2 2026
Sales motion
Statement-led analysis
Outbound qualification + fee analysis + warm-handoff close
Team structure
Remote, salaried-base + commission
Trained inside-sales reps, full management oversight, recorded calls
Production capacity
Scaling to 150+ merchants/mo
Launch capacity 25-40 merchants/mo, scaling through Q4 2026
Operational model

How our merchants reach your platform.

We've built our operation around qualified, informed, statement-verified merchants. Every account that boards onto a partner's platform has been pre-qualified on volume, contract status, and switch viability.

Outbound qualification

We identify European SMBs with characteristics indicating legacy contract drift: 24+ month tenure with bank-distributed acquirers, processing volumes of €15K-€200K monthly, retail/hospitality/services verticals. Sources include Vision-net (Ireland), KvK (Netherlands), and partner-supplied target lists.

Initial outreach is conducted by trained inside-sales reps from our remote operations centre, focused on requesting and analyzing the merchant's existing processing statement.

Statement analysis as the conversion mechanism

Rather than rate-based pitches, our reps lead with a fee analysis offer. The merchant emails their existing statement; our analysis tool extracts every fee category and produces a personalized comparison within 12 minutes of receipt.

This methodology produces measurably higher conversion than traditional rate quotes — merchants engage with the analysis before they engage with a sales conversation. Our internal data shows a 34% statement-to-application rate, against industry-typical 8-15% rate-quote-to-application conversion.

Partner matching

Each qualified merchant is matched to the partner whose product profile best fits their volume, transaction mix, vertical, and growth trajectory. We do not promise exclusive volume to any partner — we promise quality merchants placed where they're most likely to perform and retain.

Merchants moved to a partner platform receive ongoing relationship management from our team for the first 180 days, addressing questions and reducing the partner's onboarding support burden.

Production reporting

We provide partners with monthly production reports including merchant pipeline, application stage, board status, and 30/90/180-day retention metrics. We expect equivalent transparency on residual reporting.

Sample partner production reporting
Pipeline status
Statements analysed142
Applications submitted48
Boarded merchants31
Volume profile
Avg monthly volume€38,400
Median tenure target36 months
Card-present mix72%
Retention
30-day retention98%
90-day retention94%
180-day retention91%
Sample dashboardUpdated monthly
Target merchant profile

The merchants we bring to partner platforms.

Our outbound is structured to identify specific merchant characteristics that correlate with successful acquirer migration and long-term retention.

Primary segment

Hospitality & food service

Restaurants, cafés, gastropubs, hotels with F&B operations. Strong card-present mix, predictable seasonal volume, typically high effective rate exposure on legacy contracts.

Volume range€20K-€150K/month
Typical tenure on legacy3-8 years
Avg. effective rate spread50-90 bps
Primary segment

Independent retail

Speciality food, garden centres, homewares, electronics, independent grocery. Moderate card-present, occasional contactless concentration, strong renewal patterns when migration is well-handled.

Volume range€15K-€80K/month
Typical tenure on legacy4-10 years
Avg. effective rate spread40-75 bps
Secondary segment

Professional services

Veterinary, dental, legal, accounting, allied health. Mixed CP/CNP, lower volume but high retention. Often on bundled bank-distributed contracts that combine acquiring with merchant banking.

Volume range€8K-€50K/month
Typical tenure on legacy5-12 years
Avg. effective rate spread30-60 bps
Secondary segment

Specialty trades & services

Auto repair, beauty & wellness, fitness studios, boutique services. Generally smaller average tickets but high transaction frequency. Strong fit for processors with volume-based incentive structures.

Volume range€10K-€60K/month
Typical tenure on legacy3-7 years
Avg. effective rate spread40-70 bps
Compliance & operational posture

Built for partner due diligence from day one.

We've structured our operation to meet partner KYC, GDPR, and conduct standards proactively rather than reactively.

GDPR compliant

All outbound operates under legitimate-interest basis for B2B contact. Suppression list management, opt-out handling, and DPC registration where applicable. Privacy policy and DPA available on request.

Recorded calls & QA

All outbound calls are recorded with proper disclosure. Quality assurance reviews ensure rep adherence to script, compliant disclosures, and accurate representation of partner products.

Documentation & transparency

Statement analyses are archived and reproducible. Application supporting documents are collected to partner specification. Audit-ready records of all merchant interactions retained per partner requirements.

Trained, supervised reps

Inside-sales team operates from a centrally managed remote operations centre. Two-week training on payments fundamentals, statement reading, partner products, and compliant disclosures before first live call.

Fast partner onboarding

Application packages submitted to partner specification with completeness checking and merchant pre-screen. Average merchant from initial application to boarded ranges 7-12 business days depending on partner SLA.

Corporate structure

Canadian-incorporated parent with EU operational presence. Wise Business banking, formal accounting, and standard B2B vendor onboarding documentation available for partner KYB processes.

What we look for in a partner

The partners we work with longest share four characteristics.

We're selective about partner relationships because our merchants depend on the quality of the platform we place them on. The processors we partner with longest are the ones who get these things right.

Transparent residual structures

Lifetime residuals on the merchant book, clearly defined basis points, no surprise clawback provisions, monthly residual statements that match production reporting.

Responsive partner management

A named partner manager who responds within 48 hours, escalation paths for application issues, and quarterly business reviews when production warrants.

Quality merchant onboarding

Underwriting decisions within 5 business days, clear documentation requirements, terminal logistics that don't require us to apologize to merchants.

Right to sell residual books

Contractual provision for sale or transfer of residual portfolios at exit, with defined buyout multiples or right-of-first-refusal terms.

Open to a partnership conversation?

If you're a partner manager at a European-focused acquirer or ISO and you'd like to evaluate fit with our distribution model, we're available for a 30-minute introductory call. We're running 2-3 active partner discussions concurrently and committing to two new partners per quarter.

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